Beata Kotra - Logo

Lody u Strachów - Logo design

Project created on:May 2021

Lody u Strachów is an family-owned ice-cream shop chain for which I had the pleasure to design a logo.
The goal was to create a logo that combines two ideas: ice cream cone and a ghost (since the name of the owners included in the name of the business means "fear" in polish).

Logo colours presentation

Logo guidelines have been created as well, to make sure the mark is properly used in the future.

Logo guidelines

Logo sketches

Business card design

Different options have been proposed to the customer, from which they chose the final logo.

Alternative logo versions

All work copyright © 2024 Beata Kotra-Kleszczyńska, all rights reserved | Created by Michał Kleszczyński